Assembly is a world-class media agency, providing clients across various industries with cutting-edge media planning and buying, analytics, and creative services. Established in 2014, Assembly is part of Stagwell Global, the bold challenger marketing network. With a stellar reputation for delivering results for big-name clients such as Amazon, Nickelodeon, and Vanguard, Assembly is a celebrated industry leader, winning awards for its outstanding work.
Following the successful rebrand in February 2022, Assembly sought to extend their new identity beyond their website and onto social media platforms, primarily LinkedIn and Instagram. While Assembly recognized the potential of social media, they viewed it less as a client advertising tool and more as a means of attracting and recruiting top talent. The challenge was to create social media graphics and photography that would highlight Assembly's brand and culture while maintaining a consistent visual identity across all touchpoints.
Collaborating closely with Assembly's marketing and HR teams, we defined their social media objectives and explored creative approaches that would showcase their brand and culture. We considered various creative directions that aligned with Assembly's brand identity, and refined the ideas to meet their social media needs while maintaining a consistent brand image. Together, we created a stunning array of social media graphics and templates that effectively communicated Assembly's culture and mission, including an animated graphic for "meta-clusivity" that generated an impressive 3,281 views.
The social media graphics and templates I created for Assembly were a resounding success, attracting top talent without the need for paid advertising. The revamped brand identity and social graphics resulted in a significant increase in talent applications globally, with a remarkable 38% surge in submissions. In addition to creating captivating visuals, I also developed a custom "pink filter" for Assembly's social media photographs, allowing for a consistent look and feel across all platforms while maintaining brand aesthetics. With these new tools, Assembly now boasts a compelling and consistent social media presence, successfully showcasing their brand and culture to the world.